Performance Marketing for Lead-Gen & DTC Brands
Performance Marketing
for Lead-Gen & DTC
CPT / ZA
We Help Brands
Acquire Customers
and Scale Profitably.
We Help
Brands
Acquire
Customers
and Scale
Profitably.
Your entire growth system, built and operated from first click to repeat purchase.
Book a Call- 30+ Clients Served
- 5K+ Customers Acquired
- 4.5X Blended ROAS
- 330% Average ROI
- R10M+ Revenue Generated
The Operating Thesis
One team, one plan, one revenue target, from first click to repeat purchase.
Growth compounds when the whole system moves together.
It stalls when acquisition, conversion, or retention runs on its own. We build and operate all three together, and take the revenue number as ours.
How We OperateTrusted by leading brands
Every lever that
compounds.
Acquiring new customers, converting more of them, and increasing what each one is worth.
-
Performance Marketing
ACQUIRE -
Conversion & Retention
CONVERT -
Brand & Infrastructure
COMPOUND
How the work fits
your business.
Lead Generation
For businesses that grow through enquiries and sales conversations.
Explore Lead GenerationHow we scale
your brand.
Four stages. The same process runs on every account we take on.
-
Stage 01
Map
Goals, margins, data, and the current constraint.
-
Stage 02
Build
The media, conversion, creative, or tracking layer.
-
Stage 03
Test
Creative, audiences, offers, and funnel steps.
-
Stage 04
Scale
Put weight behind what works, cut what doesn’t.
The work,
with numbers.
Selected systems we’ve rebuilt and operated. The evidence stays attached to the work.
Seanne Van Horsten
Marketing Manager, Lux Aeterna
“We brought Lumen in to run our Meta ads, and last month we had over 8x ROAS, genuinely the best return we’ve seen from paid, and our revenue nearly doubled. But the number isn’t even the thing I’d sell them on. It’s that I always know what’s being tested, what’s working, and where the budget’s going. I’ve worked with agencies where you get a monthly report that tells you nothing. This hasn’t been that at all. Our ads are just a channel that works for us now!”
Mandy Liddle
Director, Antelope Park
“Lumen Creative boosted our business into recovery: a 300% increase in enquiries! They rebuilt a beautiful functional website and curated our Meta and Google campaigns around it leading to a consistent predictable flow of enquiries that we have come to rely on. We had a broken system just hoping for the best, but they creatively pulled it together into a highly productive engine, all parts working towards the same goal. They are at the top of their game with cutting edge research into current marketing strategies. The whole Lumen Creative team was professional, personable, patient and generous with us, guiding us towards the success we so desperately needed to keep going.”
Straight
answers.
Am I a good fit?
We typically work with lead-gen and DTC brands who sell something that works and want more customers from it. You’ll need the budget to test. Whether that starts with paid media, website and CRO, or email, we’ll build from there.
Not sure? Book the call. We’ll tell you straight, and point you somewhere useful if it isn’t us.
How much do you cost?
Pricing depends on what your system needs, so there’s no flat rate. We aren’t the cheap option and don’t try to be. If the numbers don’t fit your stage, we’ll tell you on the first call.
How long until I see results?
Meaningful test data within 4 weeks. Scalable performance within 90 days. The early weeks buy information: which offers, audiences, and creative actually convert. We scale once that’s proven.
How long are your contracts?
Three months minimum. A system takes longer than one billing cycle to build and test, so a single month would tell you nothing. After the minimum, we keep the work by performing, not by locking you in.
Do you outsource your work?
No. Strategy, media buying, creative direction, and reporting all happen in-house. Nothing gets passed down to a freelancer network.
Do you have a money-back guarantee?
No, and we’d be wary of anyone offering one. Results depend on things we don’t fully control, like your offer, your margins, and how fast you follow up on leads. We manage that risk upfront instead: we qualify hard, and turn down work we don’t believe we can move.