Performance Marketing
Acquisition that pays for itself. Measured in MER and net contribution, not impressions.
- Meta, LinkedIn & Google, run full-funnel
- Tracking and attribution that tell the truth
Performance Marketing for Lead-Gen & DTC Brands
We Help Brands Acquire Customers and Scale Profitably.
Your entire growth system, built and operated from first click to repeat purchase.
- 30+ Clients Served
- 5k+ Customers Acquired
- 4.5x Blended ROAS Average
- 330% Average ROI
- R10M+ Revenue Generated
Marketing Built for Scalable Growth.
We partner with growing brands as their growth operators: we diagnose what limits revenue, rebuild it, and run the engine end to end across paid media, conversion, and retention. Every decision is grounded in data and commercial reality.
How We OperateTrusted by Leading Brands
What We Offer
Acquiring new customers, by every lever that compounds.
Meta Ads
Full-funnel paid social that drives demand at volume. The primary growth engine for most scaling brands.
Google Ads
High-intent search and performance media. We capture existing demand and convert it profitably.
LinkedIn Ads
Precision B2B reach. Target high-value buyers by role, company, and seniority, not guesswork.
Tracking & Analytics
The measurement layer under everything. Clean tracking and attribution so you know what actually works.
Websites / CRO
Websites built to convert traffic into revenue. Pages, funnels, and UX tested against real buyer behaviour.
Email Marketing
Retention systems that increase LTV. Flows, campaigns, and segmentation that turn first orders into repeat revenue.
Social Media
Brand presence and content foundations. Organic that builds trust and supports every paid channel.
Creative & Brands
Creative velocity built for discovery and scale. Ads and brand assets tested as a system, iterated on data.
The System
One integrated system. Every growth lever.
Three offer groups. One engine.
Conversion & Retention
Where ad spend stops leaking. Pages, flows, and UX rebuilt around the buyer’s actual path.
- Websites and funnels built to convert
- Email and lifecycle flows that raise LTV
Brand & Infrastructure
Ad creative tested as a system, not a campaign. Iteration on data, not opinion.
- Creative velocity for discovery and scale
- Brand foundations that amplify every rand of spend
The Sequence
Fix it in the right order.
Most growth stalls come from doing the right things in the wrong order. We don’t scale a funnel that leaks. The sequence is fixed.
PHASE 01
Stabilise
Fix the leaks first. Tighten conversion, sharpen the offer, and make tracking tell the truth, before spending another rand.
PHASE 02
Strengthen
Build the middle. Install the nurture and trust systems that make demand convert consistently, not occasionally.
PHASE 03
Scale
Now expand reach. Increase spend deliberately, on a system that compounds instead of leaking.
Skipping a phase is the most expensive mistake a growing brand can make.
Client Words
What working with us sounds like.
Lumen Creative boosted our business into recovery: a 300% increase in inquiries! They rebuilt a beautiful functional website and curated our Meta and Google campaigns around it leading to a consistent predictable flow of inquiries that we have come to rely on. We had a broken system just hoping for the best, but they creatively pulled it together into a highly productive engine, all parts working towards the same goal. They are at the top of their game with cutting edge research into current marketing strategies. The whole Lumen Creative team was professional, personable, patient and generous with us, guiding us towards the success we so desperately needed to keep going.
FAQ
Straight answers.
What makes you different?
We build and operate the full growth system: paid media, conversion, retention, and creative testing working as one. Every decision is measured against revenue, not channel metrics. That accountability is the difference.
How much do you cost?
Every engagement is scoped to what your system needs, so pricing varies. We aren’t cheap, and we don’t try to be. If the numbers don’t make sense for your stage, we’ll tell you on the first call.
How long until I see results?
Meaningful data within 4 weeks. Scalable performance within 90 days. We optimise for compounding growth, not overnight spikes.
How long are your contracts?
A minimum of 2 months. Systems take longer than a billing cycle to build. After that, we keep clients by performing.
Do you outsource your work?
Nope. Strategy, media buying, creative direction, and reporting all happen in-house.
Do you have a money-back guarantee?
Nope. We qualify hard before taking an account. If we don’t believe we can move your numbers, we won’t take the account.
Results
Proof from real clients.
Real systems, and the numbers they produced.
Wildlife tourism
Antelope Park
A broken system, made predictable.
300%
increase in inquiries
View case study
Working-holiday travel
Volunteer Encounter
Unpredictable inquiries, nearly doubled.
~2×
inquiries vs last year
View case study
Beauty & aesthetics clinic, Dubai
Lux Aeterna
Inconsistent leads, turned into a predictable pipeline.
931
lead conversations
View case study
Why Lumen?
Built different. Accountable by design.
01
Strategy before execution
Decisions are grounded in data and commercial reality, not trends or guesswork.
02
Hands-on, accountable partnership
You work directly with people responsible for outcomes, not layers of account management.
03
Performance without noise
Clear reporting, clear priorities, and a focus on what actually moves the needle.
Fit
Who we work with, and who we don't.
We work with
Brands with a real product, a measurable funnel, and a willingness to share data. Operators who already know growth is a system, and want it built.
We don't take
Brands that hide their data, expect growth without effort, or call gut feel a strategy. If you can't measure it, we won't sell it.