Insights
Email and retention as revenue infrastructure: flows, segmentation, and lifetime value. The pillar that decides what every customer is worth, and how much you can afford to pay for the next one.
Email & Retention
Open rates stopped telling the truth in 2021. Rebuild your email segmentation on clicks, site visits and purchase data, starting with the five segments that decide most of your campaign revenue.
Email & Retention
Campaigns are the icing; flows are the cake. The five automated email flows every DTC brand should build first, in priority order: welcome, abandoned checkout, browse abandonment, post-purchase, and win-back.
