Paid Media
Meta Ads vs Google Ads: Where Should a Lead-Gen Brand Spend First?
Google harvests demand that already exists. Meta creates demand that does not. A twenty minute search volume test tells you which platform should get your first budget.
Insights
Category: Paid Media
Writing on paid media as a system: campaign structure, creative testing, and budget decisions measured on cost per result, not clicks.
Paid Media
Why Your Cost Per Lead Keeps Rising (And What to Do About It)
Rising cost per lead is a symptom, not a platform problem. Four account-level causes (creative fatigue, broken tracking, fragmented audiences, weak landing pages) and the fixes for each.
Paid Media
Stop Boosting Posts: How to Build a Proper Meta Ads System
If you’ve ever tapped “Boost Post” because it’s easy, you’re not alone. But easy isn’t the same as effective. A proper Meta Ads strategy starts in Ads Manager, not on your Page.