Lumen Creative Media (“Lumen”, “we”, “us”, or “our”) operates lumencreativemedia.com. This policy explains what personal information we collect, how we use it, and the choices you have. We are based in Cape Town, South Africa, and we handle personal information in line with the Protection of Personal Information Act, 2013 (POPIA). If you visit us from the European Union or the United Kingdom, we also respect the rights set out under the GDPR.
Information we collect
Information you give us. When you complete a form on our site, such as our contact or growth diagnostic form, we collect the details you provide. This typically includes your name, email address, company or website, and any information you choose to share about your business, revenue range, budget, and the services you are interested in.
Information we collect automatically. When you browse the site, we and our analytics partners collect standard technical data: your IP address, browser type, device, pages viewed, referring source, and how you interact with the site. This is collected through cookies and similar technologies.
Cookies and tracking
We use cookies and tracking tools to understand how visitors use the site and to measure the performance of our marketing. These include:
- Google Analytics 4, for website usage and traffic analysis.
- The Meta Pixel, to measure and improve our advertising on Facebook and Instagram.
- Google Tag Manager, which loads and manages the tags above.
You can control or disable cookies through your browser settings. Disabling cookies may affect how parts of the site work. You can also opt out of Google Analytics using Google’s browser add-on, and manage ad preferences through your Facebook and Google account settings.
How we use your information
We use the information we collect to:
- Respond to your enquiry and provide the services you request.
- Qualify and follow up on potential engagements.
- Operate, maintain, and improve our website.
- Measure and improve our marketing and advertising.
- Comply with our legal and regulatory obligations.
We do not sell your personal information.
How we share your information
We share personal information only where necessary, and only with:
- Service providers who help us run our business, such as our hosting provider, email platform, and form software (Formidable Forms).
- Analytics and advertising partners, such as Google and Meta, in connection with the tracking described above.
- Authorities or advisers, where we are required to do so by law.
Some of these parties may process data outside South Africa. Where that happens, we take reasonable steps to ensure your information remains protected.
How long we keep your information
We keep personal information only for as long as we need it for the purposes set out in this policy, or for as long as the law requires. Enquiry and client records are retained for the duration of our relationship and a reasonable period afterwards.
How we protect your information
We take reasonable technical and organisational measures to protect personal information against loss, misuse, and unauthorised access. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
Your rights
You have the right to:
- Access the personal information we hold about you.
- Ask us to correct or update inaccurate information.
- Ask us to delete your information, where we are not required to keep it.
- Object to or restrict certain processing.
- Withdraw your consent where we rely on it.
To exercise any of these rights, contact us using the details below. If you are in the EU or UK, the same rights apply to you under the GDPR.
Third-party links
Our site may link to other websites. We are not responsible for the privacy practices of those sites, and we encourage you to read their privacy policies.
Children
Our website and services are intended for businesses and are not directed at children under the age of 18. We do not knowingly collect information from children.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the date shown at the top of this page. Significant changes will be made clear here.
Contact us
If you have questions about this policy or how we handle your information, contact us:
Lumen Creative Media
Email: info@lumencreativemedia.com
Phone: +27 84 061 4241
Cape Town, South Africa